We’re quietly watching a big shift happen in the marketing world — and it’s not loud, flashy, or announced with a press release. It’s happening in the background, in procurement decisions, in DMs, in quick calls between founders and brand leads who are tired of bloated processes and vague deliverables. For a long time, big agencies were the default. Big teams, big retainers, big promises. But lately? Brands are choosing something different. Smaller. More focused. More human.

We’ve arrived in a new era of marketing — one where people crave real connection more than curated perfection - and personally I LOVE this for us. AI is everywhere, automation is everywhere, and yet the brands winning today are the ones showing face, showing process, showing imperfections, and personality. You don’t need to be loud or overly personal. You just need to be human. If you’re building a brand right now, whether you’re scrappy and solo or you’re in a corporate team

Everyone is tired. Creators are tired. Founders are tired. Corporate marketers are tired. Audiences are tired. (yawn) Social media has become this giant noisy room where everyone is yelling for attention, and somehow we’re expected to keep posting like cheerful golden retrievers on a sunny day. Marketing fatigue is real — and most marketers don’t talk about it because we’re all trying to pretend we’re “fine.” But this fatigue affects budgets, creativity, consistency, and perf

You may have heard of it before, it may still be an enigma... But AEO is the quiet revolution happening on the internet right now. Most people haven’t even realized the shift — but it’s already affecting visibility, traffic, and how people discover brands. This is SUCH a hot topic right now – if you want your brand to be found today, you’re not just competing for rankings… you’re competing for answers. And honestly? It’s refreshing. We’re moving away from keyword stuffing and

We’re in such an interesting era of brand building right now. For years, brands survived purely off vibes — cute palettes, curated feeds, perfectly spaced grids, and that one pastel preset everyone used in 2020. But now...?
 People want substance and personality. People want to feel like there's an actual human on the other side of the screen… not just a beautifully arranged color story. Whenever I work on branding at BBD Studios, I always say:
 “A good brand should feel li

Corporate marketing teams… let’s be real, at the end of the day - we are all in the same analytic storm, battling through the data and the tools to support them. But the reality is that behind the polished dashboards and fancy meeting rooms – are real humans drowning in approvals, bureaucracy, outdated structures, and “quick changes from the top.” You’re doing three jobs at once, trying to modernize systems from 2014, and still expected to produce trend-worthy content while t

If I had a penny for every founder who told me,  “We tried everything but nothing worked,”  I’d have a small house in with an ocean view and a smoothie habit. The startup world is wild — you’re expected to build product, manage finances, lead people, handle random emotional fires, and ALSO become a part-time content creator slash strategist slash analyst. It’s unhinged. Truly. Startups don’t fail because they don’t care. They burn out because they’re doing too much of the wro

You know that moment when you’re staring at your content calendar thinking, “Surely… SURELY this is the month the algorithm finally decides to love me”?   Yeah. Same. It’s the universal experience of every founder, marketer, and late-night hustler who’s convinced that maybe, just maybe, posting consistently is enough. But today’s marketing landscape...? She’s complex. She wants strategy. She wants data. She wants intention. She wants to be taken out for dinner, honestly. I m